The challenge:

Mufti is a company of Interior Design services from a basic single room concept schemes through to full-scale interior architectural builds and refurbishments. offering bespoke furniture and home styling and sourcing service.


The brief:

  • Mufti wanted to showcase the new branding and store frontage, which has now been presented seamlessly.
  • Improve performance of the redeveloped website.
  • Shift brand perceptions from a generalist high street interior designer service to specialists with bespoke solutions
  • Increase customers satisfaction and sales



Content strategy

  • We conducted customers interviews, a website audit, social analysis and competitor landscaping to develop a content strategy for the redeveloped website.  The strategy aimed to:
  • Map existing persona needs against content on the site to identify gaps
  • Provide qualitative and quantitative analysis of content performance across all channels
  • Benchmark against the competition and highlight best practice
  • Make recommendations for where to focus efforts across services, in addition to UI improvement to enhance conversion



The website is a shop window for Mufti enabling the local audience to buy all products available and sign-up to further information if required. Visitors to the website have been positive in the first few months, with the local audience engaging with the website and converting to in-store sales.

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