The content editor system


Designed for editors, focussed on content.

I created a new content editor system, that needed to work for content published to over 300 websites, in over 20 languages, in 20 different countries around the world. The goal was to increase the productivity of editors, increase the number of articles and visualisations published, and reduce operational cost.

 

I started with a stakeholders workshop to understand the audience, the goals, the current state of play, the users and the business requirements. I conducted user interviews and observation sessions to collect information on users’ pain points and the functionality they wanted.

I created a chart to analyse the user flow, validate designs with users, and create a roadmap of which features to build. I created some general questions by focusing on three areas: company, users and competence, considering all modules.

 

 

I conducted 12 targeted 1-1 interviews in London, Cape Town, New York, Hong Kong, Tokyo, Mexico City, Bogota & Dubai.

 

 

Analysis & Solutions

I provided analysis and solutions like optimising frequent flows, resolving multiple currency and time-zone issues, reducing drop-down lists, error prevention and user control, creating a new categorization and tag system, and including new features like getting started, notifications, dashboards, snapshots to facilitate users tasks.

Prioritization matrix – Complexity/Effort vs Usage/Time

I ensured that all clients, cultures and languages meet their individual needs and requirements.

 

Identify Use cases and flows

I created a flow-chart to help me and developers to understand what happens to the user before & after they visit a particular page and focus on what is important.

 

I conducted multiple testing on the main user tasks

I tested low fidelity prototypes to validate solutions and high fidelity prototypes to test findability and discoverability.

 

 

 

Measure success

In addition to the general improvements and positive satisfaction, we sped up our users and increased their productivity worldwide by more than 38%. Increased the global publication by 28%, the number of articles by 20%, the number of restaurants uploaded on the platform by 32%.