The company wanted to improve its bespoke job ticketing and inventory system, and release a brand new version, including a new user-friendly interface. They wanted to remove all features that aren’t used or needed, improve members’ experience, increase efficiency, prevent errors and bring the product up to date with the latest technology.
The platform is part of a big ecosystem. It works with email templates, inventory tools and research engines. It also shares clients’ scheme and corporate information. Lifestyle managers use the platform globally, in 20 countries. It’s translated into 11 different languages.
I created a mind map to better visualise the research insights gathered so far from interviews, shadowing, competitor research and general IA principles. With the results, I have been able to pinpoint the areas of the website that, if improved, would make a huge difference in speed for LMs.